About
I lead growth for Bangladesh & Sri Lanka corridors in South Asia—focused on helping immigrants meet essential financial needs, especially remittances to families back home. My career spans fintech, FMCG, e‑commerce, and startups—across the UAE, Bangladesh and beyond.
I’ve represented a global investment firm, launched a fashion/retail venture, introduced innovative IT & 3D printing solutions, and led Taptap Send’s UAE launch. I thrive at the intersection of strategy, partnerships, and execution—bringing data-driven calm to complex growth problems.
Quick facts
- Languages: Bengali, English, Hindi, Turkish, French
- Award: “40 Under 40” Smart Bangladesh ICT Summit 2023
- Interests: Empowering customers, data-driven strategy, collaborative partnerships
Skills
Market launches & corridor expansion
Growth strategy & go-to-market
Community-led & partnership growth
Performance marketing & analytics
Stakeholder management & cross-functional leadership
Customer support frameworks for regulated markets
Experience
Taptap Send — Growth Manager (UAE) · 2022—Present
Spearheaded UAE launch; acquired 100K+ new users; scaled service 300% in a year through marketing, partnerships & community; drove internal alignment and resource allocation.
Spearheaded UAE launch; acquired 100K+ new users; scaled service 300% in a year through marketing, partnerships & community; drove internal alignment and resource allocation.
Shailah.ae — Business Development & Sales Manager (GCC) · 2021—2022
Built strategies for apparel startups; improved loyalty programs; led cross‑functional delivery across channels.
Built strategies for apparel startups; improved loyalty programs; led cross‑functional delivery across channels.
Asahi Eito (Bizhub FZE) — Sales & Business Development Manager (GCC) · 2019—2021
Drove Middle East market entry to ~5% share first year; research-led positioning; secured key supplier partnerships.
Drove Middle East market entry to ~5% share first year; research-led positioning; secured key supplier partnerships.
JBL Group BD — Head of Business Development (Bangladesh & Nepal) · 2013—2019
Launched 3D printing products; exceeded revenue targets by 25%; shaped financial services strategy.
Launched 3D printing products; exceeded revenue targets by 25%; shaped financial services strategy.
Unilever Bangladesh — Assistant Key Account Manager · 2009—2012
Advanced loyalty programs, improved account strategies, and supported double‑digit revenue growth.
Advanced loyalty programs, improved account strategies, and supported double‑digit revenue growth.
Projects & Highlights
UAE Customer Support Setup — Localized multi‑channel support, aligned with regs & culture, uplifted CSAT.
Corporate Partnerships — Secured 5+ partnerships; led end‑to‑end dealmaking and performance tracking.
Middle East Market Entry (Asahi Eito) — Built the strategy and partnerships to unlock early share.
Thoughts
Remittances as a community lifeline: designing trust in fintech
Ambassador & influencer ecosystems that actually work
From FMCG to fintech: transferable lessons in growth
(You can connect a CMS later or keep this as a simple writing list.)